About she chooses her
Welcome to She Chooses Her. This is where you’ll learn about our mission, the journey that inspired my unique 14-day inner shift challenge, and how I'm empowering young women in Australia, to reclaim their joy and power.
The story behind ‘she chooses her’
Hi, I’m Abbie Ford, 21, and for years, I completely lost myself. I tolerated toxic relationships, struggled with drugs, alcohol, anorexia, and bulimia – constantly battling against my own body and trying to fit into a version of myself that wasn’t real. I know what it feels like to ignore your needs, override your intuition, and feel invisible. But over time, I realised the change I wanted came from learning to trust myself, protect my energy, and reclaim my life. That’s why I created the 14-Day Inner Shift Challenge: She Chooses Her. It’s a safe, guided space for young women to reconnect with themselves, choose themselves first, feel grounded, and step into confidence, joy, and alignment. Every choice, boundary, and moment of self-love comes from choosing yourself intentionally – not selfishly, but in a way that heals, empowers, and transforms everything around you. This challenge is for anyone who has ever felt lost or stuck, so they can finally feel seen, safe, and free in themselves.
My core message: choose yourself
At She Chooses Her, my most important message is simple yet profound: “You are allowed to choose yourself, trust yourself, and protect your energy — and in doing so, you reclaim your life, your joy, and your power.” I believe that you don’t have to sacrifice yourself to be loved or accepted, that your body and intuition are trustworthy guides, and that boundaries are a form of self-love, not selfishness. Choosing yourself doesn’t make you unkind — it makes you empowered. Small, consistent choices truly build lasting confidence and freedom. She Chooses Her is about reclaiming your body, trusting your choices, and finally living life on your terms.
Abbie's journey to creating she chooses her
The path to creating this challenge began with my own healing. I learned to reconnect with my body, honour my feelings, and build a sense of safety within myself. Along the way, I also trained extensively to support others, earning my Master NLP Certificate, Master Hypnotherapy, and Master in ECT.
She Chooses Her was born from that transformation — a 14-day challenge designed to help young women step into self-trust, confidence, and joy, just as I did.
I created this for anyone who has ever felt lost or stuck, to show you this truth: you are not broken, and choosing yourself can transform everything.
"You are simply remembering who you are beneath the noise."
- Abbie Ford, Founder of She Chooses Her